22-23 Feb 2023
MCEC (Melbourne Convention & Exhibition Centre)

How to Scale Your Business Without Losing its Identity

How To Scale Your Business Without Losing its Identity

Hospitality brands with a purposeful identity rose to the top in 2020/21, but as you scale your brand how do you make sure you do it in the right ways and capitalise on the opportunities as they present themselves? Join our panel of experts as they discuss.


  • Kay-Lene Tan, Head Chef & Executive Pastry Chef at Tonka & Coda restaurants
  • Michael Bascetta, CEO & Co-Founder of Worksmith
  • Nathan Toleman, Founder & CEO of The Mulberry Group
  • Host: Shaun De Vries, Co-Founder of Principle of Hospitality
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